altra x alexi pappas
Altra Running collaborated with their Elite Athlete, Alexi Pappas, to craft a special edition Outroad 2. Our launch campaign celebrated the spirit of collaboration and design, reflecting Alexi's as the bravey trailblazer.
the talent has arrived
Alexi Pappas is many things from Olympian to marathon guide, but most importantly she’s a bravey. Her exclusive Outroad 2 colorway was specifically designed to inspire her followers and unite the Altra community. During the photo shoot, I had the privilege of assisting with styling and art direction.
In the studio shots, our main focus was to highlight Alexi's vibrant personality and let her shine as the true star of the show. I provided guidance for her outfits, ranging from tutus to glitter. We even added a shoe lace choker to complement her look and tie in the shoe itself.
run like a bravey
~
sleep like a baby
~
dream like a crazy
~
replace can't with maybe
~
run like a bravey ~ sleep like a baby ~ dream like a crazy ~ replace can't with maybe ~
During the location shoot, our primary goal was to emphasize the versatility of the Outroad 2 shoe, just as we did in the previous shoot. Capturing the smooth transition from road to trail was a crucial aspect, as it aligns perfectly with Alexi's affection for this shoe style. And as a fun addition to her outfit, who could resist a candy anklet?
spread the word
For the PR kits we put together a complete experience inspired by our time with Alexi. To shine light on her obsession with glitter, the bag needed to be sequin. This experience included a postcard highlighting Alex’s design decisions and an excerpt from her poem, some bead candy bracelets, and the shoes themselves.
it’s showtime, bravey
As this colorway debuted a month after the shoe style's initial release, our emphasis for the campaign centered on the design decisions and the collaborative process that brought it to life.
my role
Collaborated to develop concept of the campaign, styling, and executed deliverables.
photo & video
Daghan Perker
art direction & design collaboration
Alyssa Bruno
copy & content
Madison Walsh