VIA Olympus 2

As a member of Altra Running's creative team, I played a key role in the entire launch process of the best-selling VIA Olympus 2. From art direction and styling to crafting paid media, I contributed to every aspect of this exciting project.

setting the mood

Results from recent consumer studies have shown there’s a blur in the distiction between Altra as a shoe brand or a general running brand. In response, I prioritized the product itself rather than only showcasing people running.

The shoot centered around a group run, from park to brewery. By incorporating the Torin 7 as a supporting role, we enriched the narrative and produced content that goes beyond VIA’s launch, versatile for general Altra promotion in the future. For styling, had a designer on the team create a couple fun, one-off shirts th

Paid media advertisement examples for launch.

Showing features, key visuals, and color options.

my role
Assisted in creating concept for shoot, location scouting, styling. Lead art direction and design for paid media.

art director
Alyssa Bruno

photo
Michael Altobello

video
Josiah Roetker

copy
Kelly Hernandez