kansas athletics

University of Kansas Athletics has their own twist on the university’s branding but was curious about ways of incorporating some new elements when KU rebranded.

team spirit

"Rock Chalk" billboard stands alone while "Rock," "Chalk," and "Jayhawk" were installed in a sequence along Kansas i70. Using the same angle from the K of Gotham Italic for the division of color became a common element used throughout advertisements and signage for Memorial Stadium. 

beauty on a budget

As a way to add some color to the stadium, KU wanted to install new banners to communicate seating areas, past players, and Rock Chalk pride. The memorial project was completed with another graphic design intern.

 Other pieces added to the stadium were the Scoreboard, Bowl Flags, and Field Goal Club. Athletics wanted to keep the feeling of tradition alive with sayings like "Rock Chalk Jayhawk" and a flag for every football bowl game they won. The Field Goal Club was a new seating area added in 2017.